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How to create a social marketing plan?
 Regular Marketing Social Marketing
Good & services (Consumerism) Behavior 
Financial gain (collateral damages) Individual/societal gain (welfear)
Concurrence (to be the best, the biggest…) Cooperation
Expert driven (Top-down approach) Beneficiary driven (Down-Top approach)
Sales (all is about money…) Informs & influencing behavior
Job satisfaction as a mean Job satisfaction as a goal 
Brand : intrinsic value Value : meaningful/making sense (= social impact)
 
Find out how to create your marketing plan:

 

Watch the video on how to write your strategic marketing plan:

Exercises/Tools
Fill the following table for the chosen case study:

P’s & C’s
Positioning & Targeting
Actual situation To be done…
Product (Behaviour)  .............................  .............................
Price  ............................  .............................
Place    
Promotion     
Politics    
Barriers & costs    
Goals    





















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