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How to present your idea or how to pitch?
The pitch is short summary used to quickly and simply define or introduce your business idea / product / service or project and its value to:
■  test your idea with users/costumers
or
■  gain financial support for further development

Some methods...
Elevator pitch - Short (max 2min.) and aims at getting conversation started
1.Gain attention with a hook
•Story
•Rhetoric question
•Humour
2.Value of your idea
•Solution
•Advantages
•Benefits
3.Actions to get to the next steps
•People
•Skills
•Technologies

NABC - is ir more detailed presentation of idea to present the solution to end user needs.
NEED: Who needs my product? Do they know their own needs? How do they describe their needs? How do I understand their needs? How big are their needs?
APPROACH: What is my solution based on? What is specific about my solution? In what way does it meet the users’ needs? Why am I the right one to provide the solution?
BENEFIT: What concrete advantages does your solution provide? In answering this, the trainee needs to be as concrete and quantitative as possible. Does the solution enable the user to save time or money?
COMPETITION: Who are your competitors? Do the users know your competitors? What are the alternatives to your solution (what does the user normally do)? Why is your solution better than the alternatives?
"It is important that the pitch focuses on the need and value for the users rather than the description of the actual solution.
The pitch ends with telling about what results implementing the solution would provide, or describing what needs to be done in order to implement the solution.
A pitch can last between 3 to 15 minutes.
The pitch is useful when the final solution needs to be presented to an audience, but it is also useful earlier in the process when you present preliminary solutions to receive feedback.
The preparation of a pitch may also be combined with exercising oral presentation techniques or argumentation theory in order to improve the quality of the pitch."

Kawasaki 10-20-30 - Tool to prepare short and effective presentation of idea.

Source: http://guykawasaki.com/the_102030_rule/

A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.
Ten slides.
Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t have a business. The ten topics that a venture capitalist cares about are:
1.    Problem
2.    Your solution
3.    Business model
4.    Underlying magic/technology
5.    Marketing and sales
6.    Competition
7.    Team
8.    Projections and milestones
9.    Status and timeline
10.  Summary and call to action
Twenty minutes. You should give your ten slides in twenty minutes.
Thirty-point font. Force yourself to use no font smaller than thirty points. I guarantee it will make your presentations better because it requires you to find the most salient points and to know how to explain them well.
Questions for you
Can you define a "hook" for your business idea?
Can you tell what is the value of your idea? Who needs it? Why your idea is better than other?

Exercises/Tools
Read at least two good practices of social enterprises from SEED tool box (http://seedproject.eu/uploaded/tiny/files/seed_toolbox_o2_v3.pdf)
Make an analysis of practices by writing out information about the Need, Approach, Benefit, Competition.

Useful resources





















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