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What is communication?
The word communication has been derived from Latin word “communicare”, meaning "to share".
According to scientists communication is:
“Sharing of experiences on the basis of commonness” /Wilbur Lang Schramm/
“Communication is the process which increases commonality” /Denis McQuail/
“Communication is an exchange of facts, ideas, opinions, or emotions by two or more persons”/Newman & Summer/
“It is the exchange of information and transmission of meanings” /Katz & Khan/

Definition:
Communication is a two-ways process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings, but also create and share meaning.




In other words communication is a PROCESS of exchanging ideas that are encoded in messages, using different CHANNELS. It is continuous process and it can be INTERRUPTED by different communication BARRIERS.
Questions for you
What is the main purpose of communication?
Why do you think communication is important for social enterprise?

Exercises/Tools
Read the best practice " Equal Development Partnership BEST 3 S and Equal Development Partnership" in SEEd tool box material (http://seedproject.eu/uploaded/tiny/files/seed_toolbox_o2_v3.pdf / 11 page/).
Describe the role of effective comunication in survival of Werkstatt?

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